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Privacy policy

Last Updated: August 15, 2025

Unfined Wines (“we,” “our,” “us”) values your privacy. This Privacy Policy explains how we collect, use, and share your personal information when you visit or make a purchase from unfinedwines.com (the “Site”).

We operate exclusively in California and are committed to complying with applicable state privacy laws, including the California Online Privacy Protection Act (CalOPPA), California Consumer Privacy Act (CCPA), and the California Privacy Rights Act (CPRA). Our privacy practices are designed to comply with California law. If you are a resident of another state or country, you may have privacy rights under the laws of your jurisdiction; however, these rights may not apply to our activities because our services are provided solely in California.

1. Information We Collect

We may collect the following categories of information:

  • Identifiers – such as your name, shipping address, billing address, email address, and phone number.
  • Payment Information – processed securely through our payment providers; we do not store full credit card numbers.
  • Order Details – products purchased, order history, and related preferences.
  • Internet or Network Activity – your IP address, browser type, referring/exit pages, and time stamps.
  • Commercial Information – wine preferences, saved carts, and wish lists.
  • Inferences – information about your likely preferences based on your activity.

We collect this information when you:

  • Browse our Site
  • Create an account
  • Make a purchase
  • Sign up for our newsletter
  • Contact us by email, phone, or chat

2. How We Use Your Information

We use the information we collect to:

  • Fulfill your orders and deliver products
  • Communicate with you about orders, products, and promotions
  • Improve our Site and services
  • Prevent fraud and comply with legal obligations
  • Personalize your shopping experience

3. How We Share Your Information

We do not sell your personal information. We do not share it with third parties for their own direct marketing purposes.

We may share your information with:

  • Service Providers – such as payment processors, shipping companies, and email service providers, to perform functions on our behalf.
  • Shopify – our e-commerce platform provider, which processes order and customer data to power our online store. We have disabled Shopify Network Intelligence and Shopify Audiences features to prevent your data from being used for unrelated marketing purposes.
  • Legal Requirements – if required by law, court order, or government request.

4. Cookies & Tracking Technologies

We use cookies and similar technologies to:

  • Keep you signed in
  • Store preferences and cart contents
  • Analyze site performance

You can disable cookies in your browser settings, but some features of our Site may not function properly without them.

5. Your Rights Under CCPA & CPRA

If you are a California resident, you have the following rights:

  • Right to Know – Request the categories and specific pieces of personal information we have collected about you.
  • Right to Delete – Request that we delete your personal information, subject to certain exceptions.
  • Right to Correct – Request that we correct inaccurate personal information.
  • Right to Opt-Out of Sale/Sharing – We do not sell or share personal information for cross-context behavioral advertising. If our practices change, we will provide a “Do Not Sell or Share My Personal Information” link.
  • Right to Limit Use of Sensitive Personal Information – If we collect sensitive personal information, you may direct us to limit its use. Currently, we do not use sensitive personal information for purposes beyond those allowed by CPRA.
  • Non-Discrimination – We will not discriminate against you for exercising your rights.

To exercise your rights, you may:

We will verify your request using information you have provided to us and respond within the time limits required by law. You may designate an authorized agent to make a request on your behalf.

6. Shine the Light Law Disclosure

California’s “Shine the Light” law (Civil Code Section § 1798.83) permits California residents to request information about our disclosures of personal information to third parties for their direct marketing purposes. We do not share personal information for this purpose. If our practices change, we will provide instructions for making a request.

7. Data Retention

We retain your personal information only as long as necessary to fulfill the purposes for which it was collected, comply with legal obligations, resolve disputes, and enforce agreements.

8. Security

We use industry-standard security measures, including SSL encryption, to protect your personal information. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

9. Third-Party Links

Our Site may, from time to time, contain links to third-party websites. We are not responsible for the privacy practices of those sites.

10. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with a new “Last Updated” date. If we make material changes, we will notify you with a prominent notice on our Site.

11. Contact Us

If you have any questions about this Privacy Policy or our privacy practices, please contact us at:

Unfined Wines
Email: info@unfinedwines.com

Note for Shopify Compliance:
This policy has been adapted for a store powered by Shopify, with specific reference to data processing practices on the platform. For more information on Shopify’s privacy practices, see Shopify’s Privacy Policy.